Our Story

The Future of Sweetness

Our story is a journey from being passionate jaggery users to pioneering the 4th Form of Jaggery. Our Co-Founder and Innovator of Instantly Dissolvable Jaggery Cubes, Yojna Bhardwaj, always preferred natural sweetness over refined sugar. Whether in tea, coffee, milk, curd, lassi, kheer, or halwa, she sought ways to make jaggery more convenient to use while ensuring it remained fresh and free from microbial activity. Her decade-long journey led to the creation of Gurmae Jaggery Cubes, an innovation that blends tradition with modern convenience.

Gurmae

Our Products

Tea Sweetener

Sugarcane Jaggery Cubes

Gurmae Sugarcane Jaggery Cubes dissolve instantly, adding a natural sweetness to your tea without any processed sugar. Enjoy a rich, authentic flavor with the goodness of essential minerals.

Available in : 25 Units | 50 Units

Coffee Sweetener

Coconut Jaggery Cubes

Gurmae Coconut Jaggery Cubes blend seamlessly into your coffee, offering a naturally caramelized sweetness. A healthier alternative to refined sugar, packed with essential nutrients.

Available in : 25 Units | 50 Units

Versatile Usages

Perfect for Hot & Cold Beverages

Smart Sweetening Starts Here

Compare Gurmae with Other Sweeteners and See the Difference

Feature Gurmae Jaggery Cubes Refined Sugar Brown Sugar Artificial Sweetener
Instant Dissolvability
No Chemicals
No Preservatives
No Additives
Rich in Nutrients
Antioxidant & Rich in Iron
Gut Friendly & Alkaline
Sustainable & Eco Friendly
Our Presence

Gurmae Expands Across India & the GCC!

India

Dubai, UAE

Bahrain

Kuwait

Qatar

Health-Conscious Choice

One of the primary reasons for the shift towards jaggery is its immense health benefits. Unlike refined sugar, which is often heavily processed and devoid of nutrients, jaggery is a more natural and unrefined sweetener. It retains more of its natural vitamins and minerals, including iron, magnesium, and potassium, making it a healthier choice for those looking to reduce their intake of processed foods.

Health-Conscious Choice

One of the primary reasons for the shift towards jaggery is its immense health benefits. Unlike refined sugar, which is often heavily processed and devoid of nutrients, jaggery is a more natural and unrefined sweetener. It retains more of its natural vitamins and minerals, including iron, magnesium, and potassium, making it a healthier choice for those looking to reduce their intake of processed foods.

Our Certifications

Certified for Purity & Quality

Gurmaenians speak

Our Happy Gurmaenians

Gurmae has done a fantastic job by bringing this new form of Jaggery. Gurmae Jaggery Cubes are absolute delight. Dissolve so quickly & do not get sticky like other jaggery forms. Now I enjoy my tea & coffee guilt free. As a frequent traveller, I always carry these cubes with me now. Very Good & healthy. Loved it.

Shabnam Singh Chairperson, Yuvraj Singh Foundation

These Gurmae jaggery cubes amazed me. I have never expected jaggery in this form. So convenient, dissolve so quickly in my Tea & Cold coffee too. Loved the way, how they packed each cube individually. Absolute hygiene & freshness. Fantastic product. Highly recommended.

Sandeep Kochar Celebrity Astrologer

This is absolutely a wonderful product. Never came across this kind of jaggery before. This is going to be a game changer. Gurmae Cubes dissolve in no time in my hot & cold beverage. Highly convenient, no stickiness, no mess. Now I don’t feel any guilt while sipping my beverages with Gurmae Cubes. Happy to take these with me while travelling.

Mimansa Malik Senior Journalist & News Anchor

Gurmae Jaggery Cubes are a game changer for my cold coffee routine. They dissolve instantly and add a rich, caramel like flavour that enhances my coffee without overpowering it. I love the way they have packed every cube individually that gives ultimate convenience, freshness & hygiene. It’s a wonderful, healthy alternative to refined sugar. Highly recommended.

Prasoon Deewan Designer, Professor, Gemologist Analyst, Chairman – Indo Icelandic Business Association

Our robust health is our top priority. White sugar has a lot of side effects but what does one do about the sweet buds? From delicious sweets the world over to our insatiable desire to celebrate every occasion with cakes? No, no, no, am not suggesting you give up on sweets, just opt for pure Gurmae Instantly Dissolvable Jaggery Cubes in neat, presentable way, each dressed for the occasion in lovely wrapping! Go for the best, go for Gurmae n you will never regret it! I am personally feeling more energetic, healthier n looking younger than my years! Cheers!

Lavlin Thadani Internationally Renowned Film Director, Author & Actor

Being an actor, we have to stay fit and hv to cut on sweets. But after adding Gurmae’s Jaggery Cubes as a part of my healthy lifestyle, I don’t need to compromise on my sweet taste buds. Gurmae Cubes are so convenient & dissolve effortlessly in seconds in hot & cold beverages. Taste is delightful and I love that they are certified organic & packed with nutrients. Plus, due to individual packaging, I get the fresh cubes on the go…

Anvesha Vij Actor

Gurmae cubes are a game-changer for busy chefs like me. Gurmae cubes are my secret weapon for achieving quality taste with minimal effort. They dissolve so quickly and the natural sweetness is just right. It’s a perfect alternative to sugar & I appreciate the health benefits it brings.

Adit Grover Corporate Chef Former Sous Chef Oberoi
Press Release

Gurmae : Pioneering the Future of Natural Sweeteners

Discover how Gurmae is transforming the natural sweetener industry with its innovative, eco-friendly solutions. Featured in The Economic Times under "Trailblazing Startups of 2025," Gurmae is driving the future of sustainable and health-conscious living.

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