Middle Eastern Sweetness: The Rise of Jaggery Cubes in the Gulf Market

From dates to honey, the Middle East has always appreciated natural sweetness. But now, there’s a new name making waves in the Gulf’s health and wellness scene — Gurmae Jaggery Cubes, ‘World’s 1st & Patented Instantly Dissolvable Jaggery Cubes’. This ancient superfood is getting a modern twist and finding its way into kitchens, cafes, and wellness routines in GCC countries across Bahrain, UAE, and beyond.

What is Jaggery?

Jaggery is a traditional, unrefined sweetener made from sugarcane or coconut sap. Unlike white or brown sugar, jaggery retains essential minerals like iron, magnesium, and potassium. It’s long been revered in Ayurveda for its detoxifying, digestive, and immune-boosting properties.

Why the Gulf is Embracing Jaggery Now

With a growing movement toward clean eating and sustainable choices, jaggery is striking the right chord. Health-conscious consumers in the Gulf are looking beyond refined sugars and artificial sweeteners — and finding answers in natural alternatives.

Key factors driving interest:

• Wellness Awareness: A shift toward ancient remedies and functional foods.
• Diabetes & other Health Concerns: Rising sugar-related health issues are encouraging better choices.

Ayurvedic Influence: The Gulf’s strong ties to South Asian traditions have made Ayurvedic products more familiar and trusted.

From Tradition to Innovation

Say goodbye to chiseling jaggery from sticky blocks. These Innovative Gurmae Jaggery Cubes redefines sweetness with precision-crafted sugarcane and coconut jaggery cubes — instantly dissolving in hot or cold drinks. Each cube is individually packed for unmatched hygiene, freshness, and convenience, with an extended shelf life.

Types of Jaggery Cubes by Gurmae

1. Sugarcane Jaggery Cubes

Made from 100% premium sugarcane jaggery, these cubes offer a rich, caramel flavor and are packed with iron, magnesium, and antioxidants.
Perfect for: Tea, kadha, warm water, and Ayurvedic use.

2. Coconut Jaggery Cubes

Crafted from coconut sap, this variety delivers a naturally earthy sweetness and is low on the glycemic index  and packed with minerals and vitamins— ideal for mindful indulgence.
Perfect for: Coffee, desserts, wellness blends, and clean-label recipes.

Why Gurmae Cubes Stand Out

World’s 1st, Patented ‘Instantly Dissolvable Jaggery Cubes’

Crafted using the world’s first patented technology, Gurmae Jaggery Cubes dissolve instantly in hot or cold beverages — transforming traditional jaggery into a modern, mess-free, and seamless sweetening experience.

Individually Packed Cubes: Each cube is packed in a triple layer packaging to give ultimate convenience, hygiene & freshness.

Travel-Friendly
No more sticky jars or wrapping foil. Due to quick dissolvability and individually packed cube, this mini sweetener packed with goodness is easy to carry anytime, anywhere.

Perfectly Dosed for Beverages

Each 5 gram cube is perfectly portioned. No measuring, no mess.

100% Organic

Made from a single ingredient. Free from Additives. No chemicals, No colors & No preservatives. Just pure jaggery.

Ayurvedically Rooted, Innovatively Delivered
Ancient wellness meets modern convenience — the best of both worlds.

Where You’ll Find Gurmae

Gurmae Jaggery Cubes are now available at Lulu Hypermarkets across Dubai, UAE, Qatar, Oman, Saudi Arabia and Bahrain — making waves in the Gulf’s growing health-conscious market.

With expansions rolling out in retail stores across the GCC, Gurmae is quickly becoming a pantry staple — from homes and cafes to tea bars and fitness hubs.

Choose purity, choose Gurmae. Available where health meets heritage.

The Future of Sweetness is Ancient

As the Gulf market embraces more sustainable, culturally rooted products, Gurmae stands out not only as a healthier sweetener but as a story — of heritage, health, and innovation. Gurmae is bringing this legacy forward.

Ready to Make the Switch?

It’s time to rethink sweetness.

Refined sugar is just empty calories, chemically processed. Artificial sweeteners come with long-term doubts.
Whereas Gurmae Jaggery Cubes offer nature’s sweetness — with purpose.

• Ayurvedically inspired
  Nutrient-rich from sugarcane or coconut sap
  Instantly Dissolvable, Certified Organic, Lab-tested & portion-perfect 

Whether you’re stirring your tea, sweetening coffee, or enriching wellness drinks — Gurmae is the clean, conscious choice.

Make the smarter switch today.

Shop Online in India or Find Us at Lulu Stores Across the GCC!