Sugar That Heals
In a world obsessed with cutting sugar, there exists a form of sweetness that heals rather than harms. Meet jaggery, also known as gur — the traditional, unrefined sugar used across South Asia and the Middle East for centuries. While most sugars are empty calories, jaggery is medicinal, nutrient-rich, and has deep roots in Ayurveda.
What is Jaggery?
Jaggery is a natural sweetener made by boiling raw, concentrated sugarcane juice, date, coconut or palmyra palm sap until it solidifies into blocks or granules — without any chemicals or bleaching agents.
Types of Jaggery:
Nutrient | Amount |
Calories | 383 kcal |
Iron | 11 mg |
Magnesium | 70–90 mg |
Potassium | 1050 mg |
Calcium | 80 mg |
Antioxidants | High |
Fact: Jaggery contains more iron than spinach (100g of spinach has ~2.7mg iron; jaggery has up to 11mg).
Ayurveda classifies jaggery as:
Scientific Studies & Health Benefits
A 2019 study in Nutrition Research and Practice showed that jaggery supplementation significantly improved haemoglobin levels in adolescent girls.
According to a report by the Indian Journal of Traditional Knowledge, jaggery activates digestive enzymes and cleanses the intestinal tract.
Being rich in antioxidants and minerals, jaggery helps flush toxins from the liver and lungs — ideal for smokers and polluted environments.
High in selenium and zinc, jaggery fights infections and strengthens the immune system, especially during seasonal transitions.
Many women in rural India consume jaggery with warm water to reduce PMS symptoms, improve circulation, and regulate mood swings.
Use Case | How to Use Jaggery |
Replace sugar in tea | 1 cube of Gurmae Jaggery Cube |
Post-meal detox | 5g Gurmae jaggery cube with fennel seeds |
Morning immunity drink | Gurmae Jaggery + turmeric + warm water |
Healthy desserts | Use jaggery in kheer, halwa, laddoos |
Baking substitute | Gurmae Coconut jaggery cubes in cakes, muffins |
Traditional jaggery, though natural and nutritious, often comes with drawbacks — it’s sticky, unhygienic, hard to portion, slow to dissolve, and varies in taste, texture, and purity. Gurmae fixes all of that and more:
Why Gurmae is a Game-Changer:
With Gurmae’s Sugarcane & Coconut Jaggery Cubes are ideal for daily use, rituals, and health routines.
Q. Is jaggery better than brown sugar?
Yes. Brown sugar is still refined sugar and contains added molasses. Jaggery is completely unrefined and nutrient-rich.
Q. Can diabetics consume jaggery?
In moderation, some forms of jaggery (like coconut jaggery) have a lower glycemic index, but consult your doctor.
Q. Is jaggery good for kids?
Absolutely! It’s a natural energy booster and great for immunity.
If you’re looking to sweeten your life without compromising your health, jaggery is your go-to solution. Unlike refined sugar that drains your body, jaggery heals, nourishes, and energizes.
Upgrade to the medicinal sugar your body deserves. Choose Gurmae Jaggery Cubes — sweetness, simplified. Because nature knows best.
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